2009/06/05

You Must Create

New at Worth for S/S '09, London's Y.M.C. , or "You Must Create", was named by its founders(Fraser Moss & Jimmy Collins), after design pioneer Raymond Loewy's take on the "future of design", in which he famously stated "...you must create your own design style".   

Similar to Worth's philosophy on style, instead of blindly following trends, Y.M.C. produces functional and intelligent clothing, which, thanks to some interesting design details, always appears "distinctive". 

Visit us in-store to view the pieces bellow, plus more from a label that we're very excited about. 

On him: silk/cotton cardigan w/button-on scarf detail: $305.00 

On her: silk button-up dress w/waist tie: $340.00 

 

No comments:

Post a Comment