Coming Soon: Blue Blood

For the past couple of seasons, we've struggled to secure a denim label that feels really "at home" between Worth's walls, especially with our specifications, namely, city-wide exclusivity. This fall, all of that will change, as we'll be receiving denim from Amsterdam's Blue Blood, which is quickly becoming one of the most highly regarded denim labels to come out of Europe.

When they started the label in 2002, founders Jason Denham and Steve te Pas set out to create a product that would stand on its own merits rather than bolstering by the usual "hype and hoopla" surrounding the industry. By choosing to create denim utilizing the best quality materials from Europe and Japan, while still pushing the envelope where innovation is concerned (washed finishes take up to 50 steps to create), Blue Blood represents a great balance between heritage and forward design.

Most importantly, did I mention how great this denim looks? Gah!